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For wholesale distributors

Distributor applications. Tiered pricing.
One client per market.

The wholesale distributors we work with don't lose territory deals because their website is a PDF catalog with no application flow. Their distributor portal qualifies leads by territory and volume, shows tiered pricing per agreement, and lets the buyer self-serve an order without a phone call.

Talk about your business
What I build for distributors

Six things every wholesale distributor actually needs.

Most "wholesale website" templates give you a hero, a contact form, and a downloadable PDF catalog. The distributors we work with need more than that.

Wholesale quote request 01 · Quote
01

Distributor application, that qualifies.

Not a contact form. A real application flow that asks the right questions — territory, annual volume, current distributors, business type — and routes the lead to the right sales rep based on region, with tiered pricing matched to the applicant.

  • Territory pre-check by ZIP / state before applying
  • Annual-volume pre-qualifying (so reps don't waste time)
  • Auto-routed to the regional sales rep
  • Existing-distributor conflict check before approval
Set up distributor intake
Wholesale warehouse intake 02 · Real-time Stock
02

Real-time inventory, per warehouse.

Distributors run multiple warehouses. Their site shows stock per warehouse, not a national count that hides a 6-week backorder. The customer-facing availability is honest — and the back-end ops team gets alerts before stockouts, not after.

  • Per-warehouse stock counts surfaced on every SKU
  • Lead-time estimates by warehouse
  • Auto-reorder thresholds with supplier notifications
  • Customer-facing availability that respects reality
Plan real-time stock
Distributor handshake 03 · Agreements
03

Tiered pricing, per agreement.

Every distributor has a different deal. The portal shows their tier — and only their tier. Minimum-order enforcement at cart level, territory-locked catalog, and the right SKU list visible based on the signed agreement.

  • Tiered pricing matched to the signed agreement
  • Minimum-order enforcement at cart
  • Territory-locked SKU list (no cross-territory ordering)
  • Volume-discount thresholds per distributor
Set up tiered pricing
Wholesale catalog and warehouse 04 · Catalog
04

Catalog — more than a PDF.

Searchable, filterable, per-distributor SKUs visible. Category navigation that doesn't get in the way. Spec sheets, image galleries, and the ability to bulk-add to a purchase order without re-typing every SKU.

  • Searchable, filterable SKU catalog
  • Per-distributor SKU visibility (territory locked)
  • Bulk-add to purchase order from category views
  • Spec sheets & image galleries per SKU
Build your catalog
Wholesale warehouse automation 05 · Automation
05

Inventory automation, end to end.

Auto-reorder thresholds. Lot/expiry tracking for perishables. Supplier-side purchase-order automation. The whole back-of-house workflow that distributors usually glue together with spreadsheets, built into the site so the office team isn't reconciling at 11pm.

  • Auto-reorder when warehouse stock hits threshold
  • Lot/expiry tracking surfaced where it matters
  • Supplier-side purchase-order automation
  • End-of-day reconciliation that's actually accurate
Plan inventory automation
Wholesale team 06 · Team
06

The team — real warehouse people.

Wholesale distribution is a relationships business. Showing the warehouse manager, the regional sales rep, the customer success lead — the actual people a distributor will talk to — closes deals before the first order. Stock photos of stockroom workers do the opposite.

  • Per-region sales-rep profiles with photos & territories
  • Warehouse-lead profiles so customers know who's packing their orders
  • Customer-success contacts per major account
  • Careers page that doesn't feel corporate
Introduce your team
A wholesale build, in motion

A distributor portal, in motion.

A short reel from a wholesale-distribution client engagement — site rebuild, distributor portal rewrite, and the tiered-pricing flow that turned anonymous visitors into qualified territory leads.

Placeholder A real wholesale-distribution client reel — 30–60 seconds of the work and the portal in action wholesale-reel.mp4 · 1600×900
How a wholesale build goes

Four steps. Plain language at each one.

i.

Listen

60–90 min kickoff call. I write up what I heard, in your words, and you tell me what I got wrong.

ii.

Build, in the open

Weekly demos on a shared staging URL. Plain-language explanations for every decision.

iii.

Ship

Domain wired, email live, llms.txt in place, Lighthouse 95+. You get a working site.

iv.

Stay close

Optional retainer for hosting, security patches, content tweaks, and the next feature when you're ready.

If you're a wholesale distributor

Let's talk about what you'd build.

30 minutes. If I'm not the right fit for your business, I'll tell you who is. No pitch deck, no pressure.

Book a call or email hi@rainerbuilt.com

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