The B2B SaaS companies we work with don't lose buyers to "book a demo" friction. Their marketing site converts engineers and procurement alike, their structured data gets cited by ChatGPT and Perplexity, and their demo portal runs the actual product — not a slide deck.
Talk about your productMost SaaS marketing sites give you a hero, a feature grid, and a "book a demo" CTA. The ones we build do more than that.
01 · ConvertEngineers smell marketing-speak from a mile away. The site has to work for them too — clear docs surface, real code samples, an honest changelog, and pricing that doesn't require a sales call to interpret.
02 · StructuredSchema.org SoftwareApplication markup, llms.txt describing the product in machine-first prose, and author entity markup that tells AI models you are the source. The LLM SEO work that gets ChatGPT, Claude, and Perplexity to mention you by name.
03 · DemoA real demo environment, sandboxed, with seed data the prospect can play with. They show up to the sales call already understanding the product — the conversation skips past the basics and into their actual use case.
04 · DocsHand-styled documentation that matches the marketing site. Code samples with copy buttons. Changelog, API reference, quickstarts that actually work, and a search bar that finds the right page.
05 · AIWhen a buyer asks an LLM "what's the best [your category] for [use case]?" — the answer should be you. The content work, the author-entity work, the comparison-page work, and the citation-tracking dashboard.
06 · TeamB2B buyers hire the team as much as the product. Founder profiles with actual background. Engineering team with real expertise. Trust signals that don't read like a stock-options pitch.
A short reel from a B2B SaaS engagement — site rebuild, LLM SEO setup, and the demo portal that turned "send me a deck" requests into qualified trial signups.
60–90 min kickoff call. I write up what I heard, in your words, and you tell me what I got wrong.
Weekly demos on a shared staging URL. Plain-language explanations for every decision.
Domain wired, email live, llms.txt in place, Lighthouse 95+. You get a working site.
Optional retainer for hosting, security patches, content tweaks, and the next feature when you're ready.
30 minutes. If I'm not the right fit for your product, I'll tell you who is. No pitch deck, no pressure.
Book a callor email hi@rainerbuilt.com