The roofing companies we work with don't chase storm-season leads with a "fill out this form" page. Their storm-damage intake lands the call at the right estimator with insurance-claim documentation already attached, and their insurance-claim portal makes the adjusters' workflow disappear.
Talk about your businessMost "roofing website" templates give you a hero, a list of services, and a phone number. The businesses we work with need more than that.
01 · Storm Damage
Hail hits at 9pm. The site captures the lead, lets the homeowner upload photos of the damage, and routes the call to the on-call estimator within minutes — not when the office opens at 8am.
02 · Install
Roofing is a documentation business — the homeowner wants to see the work. Every project gets a progress page — tear-off, deck inspection, underlayment, flashing, ridge, finished roof — with photos from each phase so the homeowner sees exactly what was done.
03 · Inspect
The free roof inspection is the conversion moment for residential work. Self-serve booking calendar, address capture, and a confirmation that lands in the homeowner's calendar before they close the tab.
04 · Quote
E-signature, line-item estimates, material & labor breakdowns, and a homeowner-facing portal where they can review, ask questions, and accept — without printing anything. The estimate arrives at the door ready to discuss, not in their inbox as a PDF they'll never open.
05 · Materials
Homeowners shop by shingle brand and color. Material-specific pages with swatches, profile galleries, warranty comparisons, and neighborhood examples — the site does the showroom work before the salesperson ever shows up.
06 · Team
Roofing is dangerous work done by real people. Letting homeowners see who's coming — names, certifications, years of experience — closes jobs before the estimate call. Stock photos of unidentified workers do the opposite.
A short reel from a roofing client engagement — site rebuild, storm-damage intake rewrite, and the insurance-claim portal that turned adjusters' email chains into a one-link workflow.
60–90 min kickoff call. I write up what I heard, in your words, and you tell me what I got wrong.
Weekly demos on a shared staging URL. Plain-language explanations for every decision.
Domain wired, email live, llms.txt in place, Lighthouse 95+. You get a working site.
Optional retainer for hosting, security patches, content tweaks, and the next feature when you're ready.
30 minutes. If I'm not the right fit for your business, I'll tell you who is. No pitch deck, no pressure.
Book a call or email hi@rainerbuilt.com